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NEW YORK, NY - JUNE 25: General atmosphere at the launch of the new Colgate Total advanced Pro-Shield Mouthwash hosting "A Wish for a Swish" at a special event to attempt to set a new Guinness World Record for the most people using mouthwash simultaneously at Times Square on June 25, 2013 in New York City. (Photo by Paul Zimmerman/WireImage)
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2013 Paul Zimmerman
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A Wish for Swish Event
NEW YORK, NY - JUNE 25:  General atmosphere at the launch of the new Colgate Total advanced Pro-Shield Mouthwash hosting "A Wish for a Swish" at a special event to attempt to set a new Guinness World Record for the most people using mouthwash simultaneously at Times Square on June 25, 2013 in New York City.  (Photo by Paul Zimmerman/WireImage)